Shopify-first · D2C only · No retainers
Built to sell.Yours to keep.
KerbCode builds Shopify stores for Indian D2C brands, engineers the catalogue so Google and AI assistants pick your products, and hands over everything. One fixed price. No monthly invoices, ever.
The model
Agencies bill monthly.
We build once.
The standard agency model needs you to stay dependent. They hold the repo. The SEO strategy renews every month. Leaving means starting over. A retainer is a parking meter: it charges you for standing still.
We think a store built properly should not need its builder. So everything we make is yours on day one, and our price is fixed before work starts.
The part that makes this possible: we hand over machines, not reports. Your blog runs on BlogKit, our own CMS, deployed on infrastructure you control. That is why we can skip the SEO retainer. You keep the engine, not a subscription.
$ kerbcode handover --client you
shopify store admin → you
theme repository → your github
publishing engine → your infrastructure
catalogue playbook → docs + scripts, yours
fix window → 30 days, then we leave
The AI shelf
Your next customer isn’t googling. They’re asking.
Since March 2026, ChatGPT answers shopping questions by querying Shopify catalogues directly. Microsoft Copilot and Google’s AI Mode read the same feeds. Every eligible store sits on the same shelf. The assistant recommends whichever products it can actually read.
Channel one: the catalogue feed
Titles, product types, tags, descriptions, availability. We clean and structure every product with scripts against the Shopify Admin API, so assistants get complete data instead of defaults. This is what decides who gets recommended.
Channel two: the open web
Structured data and real content on your pages, so AI engines cite you for the “best”, “versus” and “how to choose” questions your buyers ask before they buy.
Apps generate a text file. We engineer the data assistants actually read.
Services & pricing
What we build, and what it costs
Every price is a fixed quote agreed in writing before work starts, plus GST. There is nothing to cancel later, because nothing recurs.
01
Launch Build
A complete Shopify store: theme, catalogue, payments, shipping, and search readiness for both Google and AI assistants. Live in three to six weeks, driven by catalogue size.
from ₹1,80,000
02
Catalogue & Search Engineering
Already live? We rebuild your product data the way search engines and assistants need it. The last pass covered 400 products and 8 collections on a live store in one day, with zero errors.
from ₹75,000
03
Campaign Pages
Landing pages for drops, festival gifting and offers. Built on your store, wired for measurement, and left in your hands.
from ₹50,000
04
The Full Rail
Store plus the operating system around it: multi-vendor inventory, SKU systems, publishing engine. For brands with real supply chains behind the storefront.
scoped per project
Work
Kerb appeal
Every build below is live. Click any of them — the case studies have the numbers.
5 live builds
400 products re-engineered in a day
0 retainers sold
FAQ
Fair questions
Who looks after SEO once you leave?
You do, with the machine we hand over. Technical SEO ships inside the build. Content runs on BlogKit, which any writer on your team can use. If rankings need ongoing content, you own the engine that publishes it. You don't rent ours.
Why no retainers?
Because the incentives rot. A retainer pays an agency to stay needed. A fixed price pays us to finish well enough that you never call in a panic. We would rather build your next thing than babysit your last one.
Do you run ads or social media?
No. We build. We work happily alongside whoever runs your marketing, and every page we ship carries the measurement wiring they need.
How long does a build take?
Three to six weeks for a launch build, driven mostly by catalogue size and how ready your content is. Campaign pages ship in days.
What exactly is in the handover?
Store admin ownership, the theme repository under your GitHub, the publishing engine deployed on your own accounts, the catalogue playbook as docs and scripts, and a 30-day fix window.
We already have a developer. Can you do just the catalogue?
Yes. Catalogue & Search Engineering is exactly that, and your developer keeps working in the same repo afterwards.
From the streets to the clouds
One build. Every key. No invoices after.
Tell us what you sell and where your store stands today. We reply with a scoped, fixed quote.
hello@kerbcode.com