Merme
merme.in ↗D2C ceramics
A handcrafted-ceramics brand's Shopify store, rebuilt for search engines, AI assistants and festival gifting.
merme.in
The brief
Merme sells wheel-thrown, woodfired ceramics made by Indian artisans, shipped pan-India. The store needed a search experience worthy of a 400-product catalogue, gifting journeys for festival season, and product data that Google and AI shopping assistants could actually read.
What we built
- Theme engineering on a Dawn-derived base: sitewide infinite scroll, a redesigned search experience, gifting filters with drawer-level parity, and the brand's own typefaces.
- A catalogue engineering pass over the entire store via the Shopify Admin GraphQL API: custom SEO titles and meta descriptions generated for every product in the brand's own voice, with clause-boundary truncation so nothing reads machine-cut.
- Collection-level positioning for the SAHA, AVYAJ and ADWAI artisan lines plus utility collections that previously had no descriptions at all.
- Festival campaign work: a Rakshabandhan gifting collection with its own landing treatment and metadata.
The numbers
400
products re-engineered
8
collections repositioned
1 day
for the full catalogue pass
0
API errors across the run
Stack
Shopify Liquid (Dawn-derived theme) · Shopify Admin GraphQL API · custom audit scripts
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